What we do with your information.

Who we are

Datum is a product of Brenton Partners Limited, a company registered in England and Wales under company number 09599483, with its registered office at 70 Welland Road, Tonbridge, England, TN10 3TB.

For the information described in this notice we are the data controller: we decide what is collected and why. The law that applies is the UK GDPR and the Data Protection Act 2018.

If you have a question about any of this, or want to exercise one of the rights below, email contact@brentonpartners.com.

The short version

If you read nothing else:

• Google Analytics loads only if you allow it. You can decline it and still use every public page and form.
• Our fonts are served from our own domain. If you allow analytics, your browser also connects to Google.
• We save demo and contact submissions in a protected lead inbox and email them to our CRM mailbox. We also send you a confirmation.
• We never ask for, and do not want, any data about your firm's clients or matters.
• We do not sell, rent or share your information for anyone else's marketing.

Visiting this site

You can read every public page and send an enquiry without allowing analytics. If you choose “I’m OK with that”, Google Analytics records information about visits, such as pages viewed, browser and device information, and successful form submissions. Google uses analytics cookies to distinguish visits. We do not send form answers, names or email addresses to Google as analytics events, and advertising features are disabled in our tag.

Your analytics choice is held in local storage for up to six months. Use “Analytics preferences” at the bottom of any public page to change it. Declining stops collection and removes this site's Google Analytics cookies. Our use of analytics is based on your consent. Google's privacy policy explains its processing of analytics information.

We also keep your light or dark theme choice in local storage; choosing “System” in the footer removes it. The private admin portal uses a necessary session cookie to keep authorised staff signed in for up to eight hours.

Like any website, ours is delivered by a hosting provider whose servers keep standard access logs — typically the requesting IP address, the time, the page requested and the browser's user-agent string. These logs exist to keep the service running and secure, not to build a picture of you, and we do not connect them to anything else.

When you contact us

If you book a demo, use the contact form or send us an email, we hold what you send. Through the demo form that is:

Through the contact form it is your name, work email, your firm if you give it, and your message. Both forms store these details with the submission time and form type in our lead database. Authorised staff can add follow-up notes and update the enquiry status. Copies are emailed to our CRM mailbox and, where configured, our enquiry mailbox.

We use this to reply, to prepare and run the demonstration, and to keep a record of the conversation so that a colleague picking it up later is not starting from nothing. If the conversation goes further, the same details are used to negotiate and to set up a trial or a contract.

We do not add you to a marketing list on the strength of an enquiry, and we do not pass your details to anyone else to market to you.

Your firm's data

This is the question the people who read this page usually have, so we will answer it plainly. A demonstration does not involve your firm's data. The demo runs on an invented firm with invented clients and invented matters, generated for the purpose. We do not ask for an extract, a sample, a schema dump or a screen share of your live system in order to show you the product.

If we later work together and your firm's records are processed in Datum, that is a different relationship: your firm would be the controller and we would be a processor acting on your instructions, under a written agreement with the terms Article 28 requires. That agreement — not this notice — governs what happens to the data in the platform.

Why we may hold it

Data protection law requires a lawful basis for holding personal information. Ours are:

We do not ask for special category data, as the law defines it, and you should not send us any. There is no automated decision-making and no profiling on this site.

Who else sees it

Inside Brenton Partners Limited, the people working on your enquiry. Outside it, only the service providers we need in order to operate:

• our hosting provider, which serves this website;
• Resend, which sends enquiry notifications and confirmations, and our mailbox providers, which store those emails;
• Google, which provides analytics only when you allow it;
• professional advisers, and any authority we are legally required to tell.

These services may process information outside the UK. Their processing terms and the applicable international transfer arrangements govern that processing. Contact us if you would like details about the providers and arrangements that apply to your information.

How long we keep it

An enquiry that does not become a working relationship is deleted 24 months after our last contact about it. If we do end up working together, the contact record is kept for as long as the relationship lasts and then for as long as we need it to meet our legal and accounting obligations. This policy covers both the lead database and mailbox copies; staff review and delete those records. Analytics retention is managed through our Google Analytics property settings. Server logs are kept for a short period by our hosting provider and then discarded.

Your rights

Under the UK GDPR you can ask us to:

• Show you what we hold about you, and why.
• Correct anything that is wrong or incomplete.
• Delete it, where we have no continuing reason to keep it.
• Stop or limit what we are doing with it while a question about it is resolved.
• Object to our using it on the basis of legitimate interests, including for any direct marketing — an objection to marketing is absolute, and we will stop.
• Hand it over to you, or to someone else, in a portable format, where that right applies.

Email contact@brentonpartners.com and we will respond within one month. There is no charge. We may need to check who you are before we act, which is a protection for you rather than an obstacle.

Complaints

If we have got something wrong, tell us first — it is usually the quickest way to fix it. You also have the right to complain to the UK's supervisory authority, the Information Commissioner's Office, at ico.org.uk/make-a-complaint or on 0303 123 1113. Complaining to us does not affect your right to complain to them.

Changes to this notice

If we change how we handle information, we change this page and move the date at the top of it. Where a change matters to someone we are already talking to, we tell them rather than relying on their noticing.